LANGUAGE ES | EN
Launch Price · Limited Time

Sell Like an Athlete

The discipline, mindset, and method of an IRONMAN 70.3 finisher — applied to B2B sales. For the rep who's done with inconsistency and ready to compete at the highest level.

Get the PDF — $17

Regular price $27 · Launch price $17

15+
Years in B2B
Sales
TOP
Performer
Oracle NetSuite
30%
Win rate vs 14%
regional avg
IRONMAN
70.3 Finisher
& top sales rep
"I studied music production. I ended up responsible for closing millions in ARR.
That didn't happen by accident — it happened because of a system."

— Julian Rodriguez, author of Sell Like an Athlete

Is this for you?

For the B2B rep who's
serious about results

✓

You sell B2B — SaaS, ERP, professional services, tech, manufacturing. Any industry.

✓

You know you have the potential, but you're missing the system to stay consistent month after month.

✓

You have great months and terrible months — and you can't always explain why.

✓

You want proven methodology, not motivational content that wears off in 48 hours.

✓

You're building a long-term career in sales — not just trying to close the quarter.

✓

You want content written from actual sales floors — not theory from someone who's never carried a quota.

The author

From musician to closing
millions in ARR

I spent years building a career as a drummer, performer, and music producer. With no money and no backup plan, I walked away — and that same week I was negotiating the purchase of a freight truck with no credit history and an empty bank account. Just conviction.

That pattern — acting before conditions are perfect — followed me through every chapter: Philip Morris, a GM role during the pandemic, then Territory Manager and Senior Sales Manager at Oracle NetSuite. Top Performer. IRONMAN 70.3 Finisher.

What I learned isn't theory. It's the system I run when the pipeline is dry, when the deal won't move, when the team is behind on quota, when you want to quit. The APEX Code.

9
logos closed in
my best year as TM
$6M
first public sector PO
built from scratch
30%
win rate vs 14%
regional team avg
15+
years in real
B2B sales

Contents

8 chapters.
One complete system.

INTRO
The musician who never studied sales
Why your background doesn't matter. The thread that connects fifteen years across completely different industries.
CH 1
E — EXECUTE
The System, Not the Motivation
How to build sales routines that hold up even on bad days. The single mistake that derails 80% of reps.
CH 2
E — EXECUTE
Train Like an Athlete, Sell Like an Athlete
The parallel that explains everything: endurance = prospecting, technique = qualification, speed = closing. Which one is your weak link?
CH 3
E — EXECUTE
Pipeline or Nothing
The full pipeline-building system: the 3x rule, opportunity scoring, and why your closing problems were actually created three months ago.
CH 4
X — EXTRACT
Going All the Way
The difference between losing and failing. The 10-question checklist you must answer before declaring a deal lost.
CH 5
P — PERSIST
Resilience Under Quota Pressure
The Controllable Map. How to operate when the gap is large, the clock is running, and quitting feels like the only rational option.
CH 6
A — AUDACITY
Building from Zero
For the rep starting at a new company, a new market, or a new industry. The action plan for when you have nothing yet.
CH 7
P+X — PERSIST · EXTRACT
The Intelligent Failure
300 meters from the finish line, I collapsed. The following year I crossed it. The 5-question post-mortem that turns every loss into training.
CH 8
Your 90-Day Plan as an APEX Seller
Days 1–30: system. Days 31–60: audacity and persistence. Days 61–90: extract the result. The plan that starts tomorrow.

The methodology

The APEX Code

Four principles. One way to operate.

A
Audacity
Act before conditions are perfect. The hard deal, the big account, the market you don't know — go after them anyway.
P
Persist
Keep pushing when everything tells you to stop. Especially then. That moment is usually the one right before everything shifts.
E
Execute
The system that replaces motivation. Monday mornings even when you don't feel like it. Fridays even when the month was brutal.
X
Extract the Result
Go to the absolute end of every opportunity. Before calling a deal lost: did you do everything you possibly could?

Launch price

Start today.

LAUNCH PRICE
Regular price $27 USD
$17 USD
One-time payment · Instant access · PDF + APEX Tracker
Buy Now — PayPal / Credit Card — $17 USD

Secure checkout · Not what you expected? Full refund, no questions asked.

Who wrote this

Julian Rodriguez
Top Performer · IRONMAN 70.3 Finisher · Founder, APEX SELLER

I spent years building a career as a drummer, performer, and music producer. With no money and no credit history, I bought a freight truck and entered the transportation industry. I managed a nightclub chain on the edge of bankruptcy. Founded a construction company. Built a commercial career at Philip Morris International. Served as General Manager during the pandemic, then Territory Manager and Senior Sales Manager at Oracle NetSuite — Top Performer. 30% win rate when the regional team average was 14%.

Across all of those chapters, sales wasn't a role — it was the skill that made the next step possible. What I learned over fifteen years across completely different industries doesn't fit in a LinkedIn post. It fits in a system. This PDF and the APEX Tracker are that system.

B2B Sales Oracle NetSuite IRONMAN 70.3 SaaS Enterprise Team Leadership Philip Morris International Latin America

FAQ

Common questions

What kind of salesperson is this for?
Any B2B rep — SaaS, ERP, professional services, tech, manufacturing. The system works regardless of industry because it's built around behaviors and methodology, not scripts.
Do I need to be an athlete for this to work?
No. The athletic parallel is a framework for understanding discipline and systems. If you've never trained a day in your life, this still works. What matters is the mindset, not the sport.
What exactly do I get?
Two files, instant access: the premium PDF (Intro + 8 chapters + APEX Seller Manifesto + 90-Day Plan) and the APEX Tracker — an Excel dashboard with automatic formulas to track your pipeline, APEX Score, and week-over-week progress. Read the system and execute it from the same kit.
Why $17 and not more?
Because I don't want price to be the reason you don't read it. It goes up to $27 after the launch period. If you're here now, this is the moment.
What if it's not what I expected?
Full refund, no questions asked. Period.

Price goes up to $27 after launch.

Get the kit now — $17 USD